Social Media Optimization (SMO) Social media outlets and a product, service, brand or event using the campaign to raise awareness is to generate a number of communities. Social media type, and RSS feeds, social news and bookmarking sites, social networking sites such as Twitter, blogging and video sharing websites, including the sites are included. Search engine optimization, SMO, a site that is similar to a website to raise awareness of how to generate web traffic to the target. General, social media optimization and more users to use and share links across the web, social media and networking sites to encourage the optimization of a website and its content reflects. SMO also software tools that process, experts or automated website, which refers to the customer to begin the process.
SMO strategic target of online content to create interesting, well-written text, eye-catching digital photo or video clip that encourages and entices people to engage with a website and then about this content to share with their social media contacts and friends is via weblink. Like "and comment on posts, while, embedding, sharing and retweeting content are promoting are common examples of social media engagement. Social media optimization, online reputation management (ORM) implementation, which means a bad review business if an effective method that positions a SMO strategy can ensure that the first link in the list of search engine results is the negative reaction.
2010s, young people as a source for social media sites dominate the TV news, to generating web traffic news organizations have become increasingly reliant on social media platforms. Economists such as large publishers employ social media teams to optimize their online posts and to maximize traffic, other major publishers now advanced Artificial Intelligence (AI) technology to generate high volumes of web traffic.
Relationship with search engine optimization
Search Engine Optimization, Social Media Optimization, which is designed in a way so that a website ranking high on search engines as possible is becoming an increasingly important factor in the process. Fast search engine such Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google + social network users, page rank in the search engine result pages are used as recommendations. The implication is that when a web page on a social network or a user is shared "likes", as a "vote" counts as the quality of the webpage. Thus, according to rank well in search engine results pages of search engines such websites can use to vote. Moreover, since the scales at the top and thus more difficult to influence search engines, search engines are putting more stock in social search. This, based on interests and location, a search engine optimization for fast personal significance, as well as a social media presence has increased. Such Yelp, Google Places, Foursquare, because of the different search results, such as Yahoo Local and presence have become increasingly important location-based social media websites. While social media optimization is related to search engine marketing, it is different in many ways. Obviously, SMO, search engine, web focuses on driving traffic from sources other than, though improved search engine ranking is also a benefit of successful Social Media Optimization. Additionally, aiming to target specific geographic areas and SMO command is useful for reaching potential customers. This lead generation (finding new customers) and high conversion rates (ie, people who are interested in a brand or organization are interested in converting already) helps contribute.
Relationship with viral marketing
Many social media optimization, social bookmarking, the mouth, the term viral marketing or viral video and photo sharing website is created through the use of networking "seeding" techniques, including ways. An effective SMO campaign can harness the power of viral marketing; For example, Pinterest 80% is generated through the activity of the "repinning." Furthermore, since social trends and alternative social networks, websites using current followers may attract new people to keep. Linking back to the business of the company, the increase in traffic to the website to build an online following and presence allows. For example, an effective social bookmarking campaign, not only for website traffic can be increased, but also can increase a site's ranking. In a similar way, blogosphere and special blog search engines, content sharing through the use of RSS in the engagement with blogs produces a similar result. Social Media Optimization is an online reputation management (ORM) or organizations or individuals who care about their online presence, search engine reputation management (SERM) is considered an integral part of the strategy.
Social media optimization is not limited to marketing and brand building. Fast, smart businesses their knowledge management strategy (ie, product / service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more) by integrating social media participation as part are. Additionally, social media optimization, affiliate site to foster a community, a healthy business-to-consumer (B2C) relationships can be applied to allow for.
Origins and implementation
According to Danny Sullivan technologist, the term "social media optimization" was first used in August 2006 a single post, Rohit Bhargava, described by Bhargava five key rules established social media optimization market your marketing blog. Bhargava felt that by following his laws, anyone influence the level of traffic and engagement to increase the popularity of your site, and to ensure that it can rank high in search engine results. SMO rules added to the list by an additional 11 other contributors to the marketing.
16 Rules of SMO, according to a source, are:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Your Content "travel" through the sharing Help
- mashup, where those materials are allowed to encourage remix
- A user resource, even though it does not help you (for example, to provide resources and information to users)
- Reward helpful and valuable users
- participate (join the conversation online)
- Know how to target your audience
- new, quality content generation ( "Web" scrap existing online content is ignored by search engines)
- The tone and style of a "real" rules Be
- Do not forget your roots; be courteous
- using new, trying new things and "stay fresh" is not afraid to
- Develop a SMO strategy
- Choose your SMO tactics wisely
- Make SMO part of your marketing process and development of the company's best practices
Bhargava's initial five rules more specifically, were designed to SMO, the list is very extensive and everything is now different social media platforms can be used to address. According to author and online marketing visibility CEO, Lee Odden, a social media strategy is also necessary to ensure optimization. The list of rules for SMO Bhargava is a similar concept.
Social media strategy can be considered:
- brand awareness, and for external communication using social media as objective.
- Monitoring of the negotiations as such, listening to customers and business objectives.
- The audience, like the customers are finding out what they do, who they are affected by, and they often talk about. For it to work out what the customers want in return for their online engagement and focus is important.
- Partnership and material and the online community, such as the establishment of a presence, and useful and engaging with users to share interesting information.
- Measurement of like and comment on posts, and sales growth, keeping a record of the number of monitoring and social media to determine which are the best optimization strategies.
London Safko and David Brake Bible social media, an effective organizational strategy, a basic concept and unique "edge" as a publisher that separates it from competitors by maintaining an attitude thing, and it's important to experiment with new ideas to do if things do not work the first time, according to. A business blog is based SMO users an effective way of using their widgets that allow you to share content to social media to personalize. This eventually reach a wider audience and drive more traffic to the original position. Blog Widget and Facebook plug-in, Google, to share post to LinkedIn, and Twitter are linked. They sometimes even the crime, drink, and links to social media platforms such as Pinterest. A lot of times those widgets which distribute such content and to facilitate the sharing of different social media pages indicates combat. It can affect whether or not attached to the post of new users, and also what the business terms that are most successful at engaging the audience gives an idea of the kind. And relevant keywords in the title and throughout the blog post and trending, using a search engine optimization business read and its content can increase the chances of a large audience is being shared by. SMO is the content that is being deployed effectively, so that the crux of professional content creation tools that can be very beneficial. These Photoshop, GIMP, Final Cut Pro, and Dreamweaver, as editing programs can include. Many websites also to the person providing such a different page layouts and customization options to create a point of difference.